International Business strategy - NOKIA on global market Essay - 1

International Business strategy - NOKIA on global market - Essay Example Smartphone manufacturers are competing with each other in terms of implementing new technologies, gaining access to new market, advertising exposure and many others. Few Smartphone are doing legal battle with each other in terms of feature and application counterfeiting (for example Samsung paid huge amount to Apple after losing legal battle of counterfeiting of design and application of iPhone). Some companies are using Android operating system for their Smartphone’s while others are focusing on windows phone. Market saturation is higher for phones not acquired with contract. Fixed costs associated with smart phone market are high due to requirement of investing in latest technologies. Hence it can be concluded that market rivalry is high. Global Smartphone market condition can be explained in the following manner. In future Nokia will face specific threat from counterfeit products. Mobile manufacturers complemented by low resorce capabilities tend to imititate features and design of Smartphone manufacturered by reputed companies such as Nokia, Samsung and Apple. Impact of such threat will increase in future. Market players rely heavily on suppliers providing software and hardware integration. Influence of low cost Taiwanese suppliers is increasing in the mobile manufacturing industry. Foxconn is the Taiwanese supplier for Apple and HTC. Taiwanese suppliers supply HSPA or High Speed Packet Access, evolution data optimizer and touch screen panels to mid and high end Smartphone manufactures. Component source of Taiwanese Smartphone supply can be depicted by using following diagram. Operating systems such as BlackBerry OS, Windows Phone, Android and iOS are essential gears for Smartphone manufacturers. Smartphone manufacturers are relying heavily on their technological partners such as Google and Microsoft. Hence it can be inferred that supplier power is high. Nokia needs to follow respective government rule of different countries